Strategic Management of Health Care Organizations

The revised and updated fifth edition of this classic text introduces strategic thinking and planning strategies to advanced undergraduate and graduate students as well as practitioners in the field of health care.

Demonstrates how strategic managers may become strategic thinkers
Shows how to develop and document a plan of action through strategic planning
Teaches managers to evaluate strategic plans, learn more about what works, and incorporate new strategic thinking into future planning, strategy formulation, or situation analysis.
Provides strategic momentum “maps” and other tools for evaluating the changing environment, analyzing data, and developing new strategic directions
Consists of ten revised chapters that contain new or updated Introductory Incidents and Perspectives
Appendix A has been revised to match new strategic thinking and implement the strategic momentum model
Contains 8 new cases plus 4 completely updated classics.

Strategic Management of Health Care Organizations

Essentials of Health Care Marketing

Essentials of Health Care Marketing, Second Edition, is a complete curriculum of marketing management tools and techniques and is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. Chapters include learning objectives, key terms, and chapter problems for discussion. The text is filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, the chapters cover market research, strategy, and the strategic marketing process. This ideal teaching tool includes an Instructors' Manual and PowerPoints™.

This book provides a reader with a foundational knowledge of the principles of marketing and their application in healthcare. Moreover, as health care has changed over the past twenty years, this text provides a perspective of how the application of marketing principles also must shift in terms of their strategic application to respond to the changing environmental forces of the marketplace.

Essentials of Health Care Marketing

The Appeal

Politics has always been a dirty game.
Now justice is, too.


In a crowded courtroom in Mississippi, a jury returns a shocking verdict against a chemical company accused of dumping toxic waste into a small town’s water supply, causing the worst “cancer cluster” in history. The company appeals to the Mississippi Supreme Court, whose nine justices will one day either approve the verdict or reverse it.

Who are the nine? How will they vote? Can one be replaced before the case is ultimately decided?

The chemical company is owned by a Wall Street predator named Carl Trudeau, and Mr. Trudeau is convinced the Court is not friendly enough. With judicial elections looming, he decides to try to purchase himself a seat on the Court. The cost is a few million dollars, a drop in the bucket for a billionaire like Mr. Trudeau. Through an intricate web of conspiracy and deceit, his political operatives recruit a young, unsuspecting candidate. They finance him, manipulate him, market him, and mold him into a potential Supreme Court justice. Their Supreme Court justice.

The Appeal is a powerful, timely, and shocking story of political and legal intrigue, a story that will leave readers unable to think about our electoral process or judicial system in quite the same way ever again

The Appeal